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Welcome to Vetain!
Here you will find all the important information about our company at a glance – from current announcements and the company history to images and press contacts. Our press kit offers you a transparent overview and compiles all the relevant facts in one place.
Company name: Vetain GmbH
Company headquarters: An der Flur 9, 85604 Zorneding, Germany
Founders, owners and managing directors: Philipp Riedl and Luca Gruber
Founded: August 2020
Products: Supplements for sports and a healthy diet (dietary supplements, food, protein powder)
The idea for Vetain originated in 2019 from a personal problem: Philipp Riedl and Luca Gruber didn't tolerate whey protein well. Searching for an alternative, they tested dozens of vegan protein powders – but were disappointed every time. The products tasted artificial or gritty, contained unnecessary additives, and didn't meet their expectations regarding health or sustainability.
The two athletes quickly realized: there had to be a better way. A protein powder that tastes good, is vegan, free of unnecessary additives, and offers the highest quality – that was their goal. From this vision, Vetain was born in 2020. The name Vetain is a combination of "vegan" and "retain" – and represents their commitment to developing vegan products that uphold values such as quality, transparency, and sustainability.
With little start-up capital but plenty of conviction, Philipp and Luca developed their first recipes, searched for high-quality organic raw materials, and opted for completely plastic- and aluminum-free packaging – even though it was a more expensive path. In 2021, the decisive step followed: Vetain raised €16,000 through a Kickstarter campaign, financing the first production run and launching the products. What began with a small basement storage area and just a few batches soon grew into a brand that now reaches thousands of people.
Today, Vetain is a team of over 20 people and serves more than 150,000 satisfied customers. The product range extends far beyond protein powder: clear protein, protein bars, toppings such as nut butter or soy crisps, as well as a wide range of vitamins. & Minerals like creatine or vegan collagen are now part of the product range. Accessories such as stainless steel shakers or water bottles are also part of the brand.
Despite the growth, one thing has remained the same: Vetain stands for transparent, sustainable products without unnecessary fillers – inspired by nature, laboratory tested and with a clear vegan claim.
Another key to success is the strong community. Through the Vetain Influencer Academy, the company now works with numerous influencers such as Maria Maas (marias.kitchenstories), MamaZuckerfrei, Sören Manke (vegan_high_protein), fitgreenmind and many others together, thus steadily expanding his network.
And the journey continues: Vetain only brings products to market that we are truly committed to and that offer genuine added value for sports and everyday life – with the highest quality standards and a clear vision for the future. We remain true to our principles because we are convinced that the quality of food and raw materials can no longer be taken for granted. Many vitamins and minerals are hardly present in sufficient quantities in everyday foods – making it all the more important to create reliable alternatives with well-designed supplements and functional foods.
We believe in our products because they are the result of passion, knowledge, and a consistent commitment to quality. For us, this means: no unnecessary frills, but clear recipes that contain what is truly needed. Vetain therefore stands not only for growth and innovation, but above all for trust – in our values, our community, and in the power of honest nutrition.
All images used here, as well as additional image material, are available for download at the following link and may be used without further consultation:
https://drive.google.com/drive/folders/1rB70WigUCWlEpYygSikvUbOXt6WoE-8K?usp=sharing
Name: Philipp Riedl
E-mail: info@vetain.de
Phone: +49 0151 20217214 (no customer service)
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