5 Min
Zuletzt aktualisiert am 29.04.2026
What was originally a crazy idea between two friends is now a sustainable food startup with big plans. Here you can find out more. a slightly different founding story from Vetain.
The origin
It all started during the summer holidays of 2019, shortly before our final exams. At that time, we were at the gym a lot and didn't really think about it. sustainable nutrition.
The more we dealt with the topic of training, the clearer it became to us, how important good nutrition After watching some documentaries and reports, we noticed that the routine post-workout shake (consisting of 30g) Whey and half a liter of milk) maybe not best choice for us personally and of course it was also good for the environment.
We delved deeper and deeper into the topic and were shocked. Every day, reports are posted on cheapest way They produced dozens of tons of whey. You can imagine that the milk for it didn't exactly come from the happiest cows!
We had to our Attitude and especially ours Nutrition to change abruptly. We no longer wanted to be jointly responsible for the Exploitation of animals and the environment be. AFurthermore, we were tired of constantly feeling full and no longer wanted to accept the feeling that whey was not good for us – both for our skin and for our general well-being.
Enlightenment failed to materialize.
So we set off in search of vegan alternatives. The result? Pure disappointment.
The vegan proteins All the ones we ordered were absolutely terrible. They tasted awful. artificially sweet, only poor mixing and left behind a gritty mouthfeel. Coincidence? Hardly. Back then, we really did almost everything. vegan protein I tested a system that was well-known on the market at the time - always with the same result!
Ultimately, we were like this disappointed that at some point we simply said: "Why don't we just produce our own protein that's actually good? It can't be that difficult!"
Incidentally, back then we wanted to do that protein produce only for ourselves. The idea of selling the protein online came much later.
"We can do better"
No sooner said than done. a few weeks later We held our first prototype in our hands. Without a registered business and without any experience in product development. And lo and behold, Our first prototype was good. It wasn't great, but it was good. Not too sweet, dissolved well, and had a pleasant taste.
In the following one and a half years We tried again via 400 additional raw materials, we set up with a laboratory, Sports physicians, Nutritionists and Contract manufacturers together and developed from the best ingredients our Vegan Protein until we really from The taste and from the Quality to 100% satisfied were.
Now all we needed was the necessary cash for the first production run.
In March 2021, we launched such a project. Crowdfunding campaign above Kickstarter and were able to raise over €16,000 for our idea within three weeks.
The rest is history.
What happens next?
Now we want to entire food industry address and commit ourselves to a implement more sustainable and fairer economic practices. Highest quality products for a fair price. The Environment should recover can and the farmers should get a vote.
let us together I will take new paths and will Part of our journey!
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