Vetain's new recipe: Everything about the new Vegan Protein 2.0

Do you know this? You love your vegan protein powder because of the clean ingredients, but somehow the gritty texture always slightly spoils your shake enjoyment? That’s exactly the feedback we received from our community at Vetain – and we listened. After 1.5 years of intensive development, we now present to you Vetain’s new formula: creamier, more flavorful, and with even better nutritional values. In this article, I’ll show you exactly what has changed, why we made this decision, and whether the improved formula is right for you.

Your knowledge to go: Vetain’s new formula

• New protein blend: Fava bean replaces rice and hemp for creamier texture

• Monk fruit instead of licorice root provides natural sweetness

• Significantly improved taste – more intense flavors and full-bodied feel

• Optimized Solubility without gritty aftertaste

• Same clean organic quality, but in 540g cans instead of 600g

Why is there a new formula? Behind the scenes at Vetain

Let me take you briefly behind the scenes: At Vetain, we have now collected over 21,000 reviews in our shop. And while 8 out of 10 people love our products, there were always three points of criticism: too gritty, not sweet enough, not flavorful enough.

This has stayed with us. Because our goal is to make the best vegan protein powders that convince at least 9 out of 10 of you! ;)
And that’s exactly why we have been secretly working on our biggest project for the last 1.5 years. The result? The Vetain 2.0 formula, which sets completely new standards in the industry. One thing was especially important to us: our values don’t change. Honest products for honest people – that remains our core.

What’s new in the Vetain 2.0 formula?

Vetain's new formula brings several fundamental changes that you will both taste and see in the nutritional values. Let me explain the key points in detail:

The new protein blend: Fava bean as a game-changer

In the new Vetain 2.0 formula, the protein from rice and hemp is replaced by fava bean protein, resulting in better solubility and a creamier texture. That might sound like a small change, but it makes a huge difference in the glass.

Why fava bean? This protein dissolves significantly better and provides a silky texture – the new formula eliminates the “gritty” consistency of previous vegan protein powders. Vetain's Vegan Protein still contains a blend of several different plant-based protein sources to ensure a balanced amino acid profile. Instead of 5K, it's now 4K – but don’t worry, the complete amino acid profile remains intact.

Monk fruit instead of licorice root: Rethinking natural sweetness

The use of monk fruit instead of licorice root in Vetain's new formula provides a more pleasant sweetness. Monk fruit (also known as Luo Han Guo) is still relatively unknown in the industry (at least in Europe), but it brings exactly what we were looking for: a subtle, pleasant sweetness that highlights the flavor ingredients like Bourbon vanilla much better.

The result? The flavors finally really come into their own. Whether you choose Iced Coffee, Vanilla, Chocolate or choose another variety – you taste exactly what it says on the label.

Nutritional values in detail: What has improved?

The nutritional values of the new Vetain formula also reflect the new composition! The protein content has been adjusted specifically for each variety, and the sugar content is often even lower than before. Additionally, Vetain's new formula contains more fiber depending on the variety. That means: More of what you want, and less of what you don't need.

A little info on the side: Nutritional values may vary slightly depending on the variety – just check the ingredient list of your favorite variant.

Taste and texture: A difference like night and day

I'm really not exaggerating when I say the difference is like night and day. Our improved formula provides a more intense taste, an irresistibly creamy texture, and optimized nutritional values – you'll notice it from the very first sip.
The taste is now slightly sweeter and the flavors much more intense, the texture heavenly creamy and less sandy. Thanks to the finely tuned flavor combination, each variety unfolds its full taste potential. By the way: We also fine-tuned all our flavors again and personally tested and improved every single powder until it was a real 10/10.

I've never seen... or tasted anything like this in any other vegan protein powder. Even skeptics now really have no reason to turn back to animal products.

My tip for preparation: The Vegan Protein 2.0 now tastes so good that you can even mix it just with water. Still, it naturally tastes a bit better with plant-based milk – oat or almond milk are my personal favorites.

Why 540g instead of 600g? The challenge of higher volume

Vetain's new formula has more volume than the old one. Unfortunately, this means only 540g, or 18 instead of 20 servings, fit in the can. We know this is frustrating in a time when all package sizes are shrinking anyway – we're sorry about that.

By the way: If your can doesn't arrive completely full, please don't panic – no one has already taken a serving! ;) The powder simply settles a bit during storage and transport, but at the time of production, the cans are really filled to the maximum, we promise.

Why is the protein powder getting more expensive?

Let’s also talk about the price, because I know it’s an important topic. Raw materials, energy, and much more have simply become more expensive recently. This has increased production costs. Honestly, we haven’t adjusted the price yet and have absorbed the extra costs ourselves – so now it’s time for a fair adjustment.

Despite the price increase, we place great importance on continuing to offer you good value for money. Our products consist of high-quality organic ingredients that are carefully selected and sustainably sourced. We also completely avoid artificial additives and rely on vegan recipes – which naturally comes at a price.

Another point is the sustainable packaging and climate-neutral shipping with DHL GoGreen, which we see as part of our responsibility to the environment and society. This also affects the costs, but we are convinced it’s worth it.

The good news: You can still save a lot during discount promotions and sales. Check back regularly or follow us on Instagram and WhatsApp – so you don’t miss any deals.

Vetain’s values remain: Clean, vegan, and sustainable

Don’t worry: Our core values don’t change! The improved recipe remains 100% vegan, continues to rely on natural organic ingredients, and completely avoids artificial additives and sweeteners. We still use only natural ingredients for our Vegan Protein. 

And if you’re worried it’s too sweet now: Relax. Monk fruit provides a subtle, pleasant sweetness – not a sugar shock. We know exactly what you love about us and wouldn’t just ignore your loyalty and enthusiasm! Our protein powder is for YOU!

Who is the new Vegan Protein 2.0 for?

If you already loved Vetain anyway: Then the new Vetain recipe will blow you away. Everything you liked is still there and only better.

If you didn’t like Vetain so far: Maybe it was the sandy texture or the taste? Then give the new Vetain recipe an honest chance. Maybe you’ll want to become part of our family now!

By the way: Using it in shakes, smoothies, bowls, and baking works at least as well as before – even a bit easier thanks to better solubility.

Conclusion: Vetain’s new recipe

The new Vetain recipe is the result of 1.5 years of development and real community feedback. Different protein, less sugar, creamier texture, more intense flavor – all while maintaining the same clean quality. We stay true to our shared values.
By the way: We are now also featured on the Kölner Liste!

Try the new formula and see for yourself. You won’t believe it – I promise you that.

Do you have questions? Then feel free to write me one Email – I look forward to hearing from you! :)