New products

Plant-based innovation: What makes new vegan products so special? 

The market for vegan products is growing rapidly, and consumers in Germany now expect much more than “just plant-based”. It is about better formulas, more intense flavor, higher nutrient density, and short, honest ingredient lists instead of cryptic forests of E-numbers. 

Our Vetain product range has also grown noticeably in recent months: from vegan protein powders and dietary supplements to snacks and accessories. And that is exactly what drives us - "Honest products for honest people" is not a marketing slogan for us, but the reason we work on every formula for so long until it truly delivers. More than 400,000 customers now trust us  - and we are pretty proud of that (a little happy dance in the office is allowed, right?).

For us, "new" never simply means a new label. Our products are regularly tested by independent laboratories before they even reach you. From our perspective, vegan foods and supplements that live up to this standard are exactly what really matters in times like these: not the loudest trend, but the most honest execution.

Vetain Vegan Protein 2.0: Our favorite new vegan product of 2026

When we talk about new plant-based products, our Vegan Protein 2.0 is right at the top of the list. 1.5 years of development, more than 21,000 customer reviews analyzed, countless test batches - the result: a completely revamped formula that addresses the three most common criticisms of the old powder.

• Grainy texture: Many felt the consistency was not creamy enough.
• Not sweet enough: Some found the taste too subtle.
• Not enough flavor: The flavors could have been more intense.

The solution? A completely new formula. The new Vegan Protein 2.0 is based on a 4K protein blend made from sprouted pea protein, fava bean protein, pumpkin seed protein, and flaxseed protein - instead of rice and hemp as before. The protein content is also impressive: our powder provides more than 19 g of protein per serving (30 g). Instead of licorice root, monk fruit now provides natural sweetness. The result: a creamier consistency, better solubility, and a complete amino acid profile that still covers all essential amino acids. 

Read more about the development in our blog article "Vetain's new formula" - why not try the new formula right away in our bestseller, Vanilla.

Who can benefit from new vegan products like those from Vetain?

Vegan products are appealing to many different people - and no, you don't have to have been vegan for ten years. Here's a brief overview of who can particularly benefit from exploring new vegan products:

• Active people: If you train regularly and rely on a complete plant-based nutrient profile, a high-quality protein powder is a practical addition. 
• Beginners: Curious about plant-based nutrition but don't want any hassle? Start with a simple protein shake or a vegan bar.
• Experienced vegans: You know exactly what you want and are looking for quality rather than a trend? Then enjoy new vegan products with transparent ingredient and nutritional information.
• For anyone who wants to avoid certain ingredients: Vetain products are free from gluten, lactose, and artificial sweeteners. And, naturally, vegan products are also free from animal-derived ingredients.
• Health-conscious audiences: If transparency about ingredients is important to you, you'll find exactly what you're looking for in the new vegan products in our range.

Wherever you are right now, there are suitable vegan alternatives for every lifestyle. Maybe a CRISPY bar is exactly your thing, or you reach for classic Vegan Protein for your post-workout shake. In the end, it's not about changing everything at once, but about finding what suits you. 

The expanded Vetain range: More than protein powder

When you hear "new vegan products," you might first think of protein powder. And yes, that's an important part - but a lot has happened at Vetain over the past few months. The range has grown and now offers you an entire world of products:

• Vegan Protein in many flavors: Vanilla, Hazelnut, or Forest Berry - all varieties already contain the new 2.0 formula with the improved 4K protein base. Whether in a shake or when making muffins - the possibilities are endless.
• Vegan Clear Protein: The refreshing alternative to a classic shake - dissolves crystal clear in water and turns into a fruity protein lemonade with around 20 g of protein per serving. 
• Vegan snacks: Choose between Soy Protein Crispies and coconut chips - ideal as a yogurt topping - or try our new Oatbars.
• Vegan CRISPY protein bars: The Peanut and Brownie Fudge varieties are the perfect on-the-go alternative - as a snack after training, at the office, or simply as a sweet classic.
• Vegan supplements: From iron with vitamin C to other vitamins and minerals - vegan supplements thoughtfully put together.
• Accessories: The stainless steel shaker and the stainless steel water bottle replace single-use plastic and look pretty good while they’re at it.

At Vetain, new additions to the range are thoughtfully developed, tested, and co-created with the community. And there’s more to come - that much we can already reveal.

Where can you find new vegan products - and what should you look out for?

The good news: finding new vegan products in Germany has never been easier than it is today. Supermarkets now stock vegan products in every department - from the chilled section to the snack aisle. Even so, there are differences worth knowing about.

If you’re looking for Vetain products, the most direct route is our online shop (rumor has it, the best vegan online shop hehe). There you’ll find the full range, current vegan offers, and all the latest products right away - without going through intermediaries. 

What should you generally look out for when shopping or ordering vegan products? Here are a few tips:

• Check the ingredients list: Ingredients lists should be short and easy to understand. If you read more than ten ingredients and can't pronounce half of them, that's not a good sign. 
• Organic seals & certifications: The V-Label identifies products that meet the criteria for vegan products. Organic certification refers to the requirements of organic farming. 
• Protein sources: Also ask yourself: Where do the plant-based protein sources come from? Transparency is everything here!

You can also find our products on marketplaces such as Amazon or in the online pharmacy - however, the selection of varieties there may be somewhat more limited than in the Vetain online shop itself. For a complete overview of all vegan innovations, going directly to the source is therefore often the best option.

Features of new vegan products

Why try new vegan products at all? There is more than one good reason:

A plant-based diet can offer individual benefits - such as less saturated fat, more fiber, or a lactose-free composition. How this affects each individual varies from person to person - that's why it's always worth checking the ingredients list and allergen labeling of the product in question.

This honesty is especially important to us: We deliberately say "can" instead of "does", because how well a body responds to plant-based products varies from person to person. As always, any complaints are best discussed with a doctor.

Integrating new vegan products into your everyday routine

You've decided to try something new - and now what? Making the switch doesn't have to be complicated. On the contrary: with a few tricks, it becomes really easy.

A gentle start: Vegan powder, bars, or other plant-based products may taste unfamiliar at first - that's completely normal. With powder, adding a ripe banana, some mango, or berries when blending often helps. With bars and other snacks, it's worth trying different varieties - there's usually something for every taste, and sometimes it simply takes a little time for a new flavor to become a favorite. 

Recipe ideas: Vegan recipes are more versatile than you think and easy to prepare - you don't have to be a kitchen pro. Give these a try:

• A vegan protein cheesecake - because cake, vegan, and high protein don't have to be mutually exclusive at all
• A vegan protein pasta as a quick dinner - yes, even your classic pasta dish can become a protein booster

Not every day needs a recipe: New vegan products can also be wonderfully easy to integrate into your everyday routine: 

•  A protein bar in your backpack for when you’re out and about or a suitable supplement when needed in the morning can complement your everyday routine just as well as a freshly cooked meal. This keeps the transition flexible.

A typical mistake when making the switch: trying to change everything at once. It’s better to start with one part of your diet and work your way forward from there.

Trends and the future of new vegan products 

The world of vegan products never stands still - traditionally, the most activity takes place during Veganuary, which shows every year how many people are eager to try plant-based options. Naturally, we’re supporters: You’ll find our favorite Veganuary recipes directly from us.

What other developments are emerging in the field of new vegan products?

• Emerging ingredients: Mung beans, lentils, microalgae, and even mycoprotein-based (aka fungal culture) products are gaining attention. Vegan fish alternatives are often based on algae and legumes - an area that is really gaining momentum right now.
• New technologies: Germination and fermentation are revolutionizing the production of plant-based proteins, as fermentation can change the flavor, texture, and composition of plant-based products. 
• International influences: From fermented drinks and tea from Asia to bourbon-inspired flavors, as well as popcorn and salted caramel varieties as alternatives to classic snacks - new vegan products are inspired by influences from around the world.
• Continuous development: As Vetain’s transition from 1.0 to 2.0 shows, brands that listen to their community’s support and feedback will shape the industry. Because ultimately, it’s not just about the price, but about honest quality that makes a difference in people’s lives.

We’re happy to be part of a market that is constantly evolving - standing still is not an option for us. The only thing that remains the same is this: clean recipes, genuine community feedback, and the ambition to become better rather than simply newer. So feel free to stop by our vegan shop more often or sign up for our newsletter - there’s guaranteed to be something new happening again. ;)