New products

Plant-Based Innovations: What Makes New Vegan Products So Special?

The market for vegan products is growing rapidly, and consumers in Germany now expect much more than “just plant-based.” They want better recipes, more intense flavors, higher nutrient density, and short, honest ingredient lists instead of cryptic lists of E numbers.

Our Vetain product range has also grown noticeably in recent months: from vegan protein powders and dietary supplements to snacks and sustainable accessories. And that’s exactly what drives us — “Honest products for honest people” isn’t just a marketing slogan for us; it’s the reason we keep tweaking every recipe until it truly stands out. We now have over 400,000 customers who trust us—and we’re pretty proud of that (a little happy dance in the office is allowed, right?).

For us, “new” never just means a new label. Our products are regularly tested by independent labs before they even reach you. In our view, vegan foods and supplements that live up to this standard are exactly what really matters these days: not the loudest trend, but the most honest execution.

Vetain Vegan Protein 2.0: Our Favorite New Vegan Product of 2026

When it comes to new plant-based products, our Vegan Protein 2.0 is right at the top of the list. 1.5 years of development, over 21,000 customer reviews analyzed, countless test batches — the result: a completely revamped formula that addresses the three most common criticisms of the old powder.

• Sandy texture: Many found the consistency not creamy enough.
• Not sweet enough: The flavor was too subtle for some.
• Not flavorful enough: The flavors could have been more intense.

The solution? A completely new formulation. The new Vegan Protein 2.0 is based on a 4K protein blend of sprouted pea protein, field bean protein, pumpkin seed protein, and flaxseed protein—instead of rice and hemp, as before. The protein content is also impressive: our powder provides you with more than 19 g of protein per serving (30 g). Instead of licorice root, monk fruit now provides natural sweetness. The result: a creamier texture, better solubility, and a complete amino acid profile that still covers all essential amino acids.

You can read more about the development in our blog post “Vetain’s New Formula” — why not try the new formula right away in our best-selling Vanilla flavor?

Who can benefit from new vegan products like those from Vetain?

Vegan products appeal to a wide variety of people — and no, you don’t have to have been vegan for ten years to enjoy them. Here’s a quick overview of who might find it especially worthwhile to check out new vegan products:

• Active Athletes: If you work out regularly and rely on a complete plant-based nutrient profile, a high-quality protein powder is a practical supplement. 
• Beginners: Are you curious about a plant-based diet but don’t want to go to too much trouble? Then start with a simple protein shake or a vegan bar. 
• Experienced vegans: Do you know exactly what you want and are looking for quality rather than trends? Then you’ll appreciate products with transparent ingredient and nutritional information. 
• For anyone looking to avoid specific ingredients: Vetain products are free of gluten, lactose, and artificial sweeteners. And, of course, vegan products are naturally free of animal-derived ingredients as well. 
• Health-conscious consumers: If organic quality, ingredient transparency, and sustainability are important to you, the new vegan products in our lineup are the perfect choice. 

No matter where you’re at: There are vegan alternatives to suit every day of your life. Maybe a CRISPY bar is just your thing, or you’ll reach for the classic Vegan Protein for your post-workout shake. Ultimately, it’s not about switching everything over at once, but about finding what works for you.

The Expanded Vetain Line: More Than Just Protein Powder

When you hear “new vegan products,” you might first think of protein powder. And yes, that’s an important part — but a lot has been happening at Vetain over the past few months. The lineup has expanded and now offers you a whole world of products: 

• Vegan protein in many flavors: Vanilla, Hazelnut, or Wild Berries — all varieties already feature the new 2.0 formula with the improved 4K protein base. Whether in a shake or used to make muffins — the possibilities are endless. 
• Vegan Clear Protein: The refreshing alternative to the classic shake—dissolves crystal-clear in water to create a fruity protein soda with about 20 g of protein per serving. 
• Vegan snacks: Choose between soy protein crispies and coconut chips — ideal as a topping for yogurt — or our new oat bars. 
• Vegan CRISPY protein bars: The Peanut and Brownie Fudge varieties are the perfect on-the-go option—as a post-workout snack, at the office, or simply as a sweet classic. 
• Vegan Supplements: From iron with vitamin C to other vitamins and minerals — vegan supplements thoughtfully formulated. 
• Sustainable Accessories: The stainless steel shaker and stainless steel water bottle replace single-use plastic and look pretty good, too. 

At Vetain, “new to the lineup” means well-thought-out, tested, and co-developed with the community. And there’s no sign of slowing down — we can already tell you that much.

Where can you find new vegan products—and what should you look out for? 

The good news: Finding new vegan products in Germany has never been easier than it is today. Supermarkets now carry vegan products in every section — from the refrigerated section to the snack aisle. Still, there are some differences worth knowing about. 

If you’re looking for Vetain products, the most direct way is through our online store (rumor has it, it’s the best vegan online store, hehe). There, you’ll find the full product range, current vegan deals, and all the latest releases right away — without any middlemen. Your order will be delivered to you in a carbon-neutral way via DHL GoGreen. 

What should you generally look out for when shopping for vegan products or ordering online? Here are a few tips: 

• Check the ingredient list: Ingredient lists should be short and easy to understand. If you see more than ten ingredients and can’t pronounce half of them, that’s not a good sign. 
• Organic labels & certifications: The V-Label identifies products that meet the criteria for vegan products. Organic certification refers to the requirements of organic farming. 
• Source of proteins: Also ask yourself: Where do the plant-based protein sources come from? Transparency is key here! 

You can also find our products on marketplaces like Amazon or at online pharmacies — though the selection there may be somewhat more limited than in our own Vetain online store. For a complete overview of all our new vegan products, going directly to our store is often the best option.

Environmental Considerations and Product Characteristics of New Vegan Products 

Why try new vegan products at all? There’s more than one good reason: 

• Plant-based protein sources, on average, have a lower impact on the climate and the environment than animal-based foods — less land use, less water consumption, and a better ecological footprint. A vegan diet and vegan products can help reduce your carbon footprint. To that end, here at Vetain, we source many of our ingredients from organic farms in Germany and the EU — short supply chains, transparent origins, and regional products that offer advantages in terms of transportation and farming methods. 
• We also prioritize sustainability in our packaging: Our protein container is made entirely of paper — free of plastic and aluminum. We contacted over 20 packaging manufacturers before we found the right one. We share more about the story behind this in the blog post “As a Social Startup in Search of the Most Sustainable Packaging.” 
• A plant-based diet can offer individual benefits — such as lower saturated fat content, more fiber, or a lactose-free composition. How this affects each individual varies from person to person — which is why it’s always worth checking the ingredient list and allergen labeling for each product. 

It’s precisely this honesty that’s important to us: We deliberately say “may” instead of “does,” because how well a person’s body reacts to plant-based products varies from person to person. As always, if you experience any symptoms, it’s best to consult a doctor.

Incorporating New Vegan Products into Your Daily Life

You’ve decided to try something new — now what? Making the switch doesn’t have to be complicated. On the contrary: with a few tips, it’s really easy. 

A gentle start: Vegan powders, bars, or other plant-based products may taste a little unusual at first — that’s completely normal. When mixing powders, adding a ripe banana, some mango, or berries often helps. With bars and other snacks, it’s worth trying out different varieties — there’s usually something for every taste, and sometimes it just takes a little time for a new flavor to become a favorite. 

Recipe ideas: Vegan recipes are more versatile than you think and easy to prepare—you don’t have to be a pro in the kitchen. Give this a try: 

• A vegan protein cheesecake — because cake, vegan, and high-protein don’t have to be mutually exclusive. 
• A vegan protein pasta dish for a quick dinner — yes, even your classic pasta can become a protein booster. 

You don’t need a recipe every day: New vegan products can also be easily integrated into your daily routine: 

• A protein bar in your backpack for on the go or a suitable supplement in the morning when needed complements your daily routine just as well as a freshly cooked meal. This keeps the transition flexible. 

A common mistake when making the switch: trying to change everything at once. It’s better to start with one part of your diet and work your way forward from there.

Trends and the Future of New Vegan Products

The world of vegan products is always evolving — and things traditionally get the most exciting during Veganuary, which shows every year just how many people are eager to try plant-based options. Of course, we’re big supporters: You can find our favorite Veganuary recipes right here on our site. 

What else is emerging in the world of new vegan products? 

• Up-and-coming ingredients: Mung beans, lentils, microalgae, and even mycoprotein-based (aka mushroom-based) products are coming into the spotlight. Vegan fish alternatives are often based on algae and legumes — an area that’s really gaining momentum right now. 
• New technologies: Sprouting and fermentation are revolutionizing the production of plant-based proteins, as fermentation can alter the flavor, texture, and composition of plant-based products. 
• International influences: From fermented beverages and teas from Asia to bourbon-inspired flavors and popcorn and salted caramel varieties as substitutes for classic snacks — new vegan products are inspired by influences from around the world. 
• Continuous Development: As seen with Vetain’s transition from 1.0 to 2.0, brands that listen to the support and feedback of their community will shape the industry. After all, in the end, it’s not just about price, but about genuine quality that makes a difference in people’s lives. 

We’re happy to be part of a market that’s constantly evolving — standing still is not an option for us. Only one thing remains the same: clean recipes, genuine community feedback, and our commitment to becoming better — not just new. So feel free to stop by our vegan shop often or sign up for our newsletter — there’s definitely more to come ;)